Introducing, the Whrrl Merchant Program |
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Whrrl is an iPhone and mobile application that lets people explore their cities in a completely new way, discovering new places to go and specific things to do. This allows you – a local business participating in this program – to give nearby Whrrl users a special incentive to visit your establishment. What’s more, Whrrl can tell you how many times a customer has frequented your venue, and even if they are a regular. Many businesses use this program to reward their most loyal customers with extras and special discounts. The cost: FREE (you can’t beat that!)
Here’s how it works…
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| Meet John. Like many Whrrl users, he checks in everywhere he goes. | One day, during his after work coffee run, he notices a nearby offer and is intrigued. | The offer is from a bar a block away. He heads over with a friend and shows the offer to the bartender. | Enjoying their beers, John and his friend happily share their discovery with friends on their social networks. |
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Benefits to Merchants
As part of our free pilot program, you will be able to put offers into Whrrl. An offer is typically tied to people’s check-ins. For example, a restaurant or bar can give a free appetizer to people on their first Whrrl check-in. Businesses can also give different offers to people on every 5th check-in, to people who check in during happy hour or other key times of day, and to “Regulars” who visit their establishment frequently.
Will this lead to new customers and repeat business? You bet!
Here is a summary of the benefits…
• New foot traffic: Whrrl shows your offers to people at places near your business to let them know they should come by
• Reward loyalty: Make your loyal customers feel special and visit more often by recognizing and rewarding them
• Increase sales: Drive purchases of high-margin items, e.g. “get a free appetizer every time you check in and buy a glass of wine or a cocktail.”, or encourage regulars to bring friends with them by adding 2-for-1 specials
Soon, we will be able to give you unprecedented clarity into customer behavior with reports on Whrrl offers. How many people view them? How many click through? And, magically, how many subsequently check in at your business?
We are excited to have you on board. It’s easy to get started – just add an offer here, and let us know if you have any questions.
Some Examples
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Below are selected examples of how other merchants are using Whrrl to inspire some ideas:
“Get a free dessert on your first check-in” “Free jewelry cleaning and inspection by a Graduate Gemologist (GIA) on your first check-in” “Check in between 4-6pm for a free draft beer” “Show you’re checked in on Whrrl and get 2 cocktails for the price of 1″ “Get a free appetizer on every 3rd check-in, and a free lunch on every 6th check-in” “20% off specialty chocolates for Whrrl regulars” “Free short latte to the first 10 people to check-in on Whrrl each day” “Get a free appetizer every time you check in and buy a glass of wine or a cocktail.” “Show that you’ve checked in on Whrrl, and get a free soda for every person checking in with you” Be as creative as you want… The sky’s the limit! |
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Start by adding a free special offer to your venue >>